Door Hanger DesignWhile many people find door hanger advertising campaigns to be very lucrative, there are a few things you should avoid when you begin your advertising campaign. A printing company that makes door hangers should be affordable, but not cheap. If you take a cheap route you are essentially wasting your door knob hangers and you will not see a good return on the investment. You have to make sure that your door hanger advertising is designed correctly and distributed properly. Use a company that specializes in door hanger printing to obtain the best results.
Find Your Target MarketWhen it is time to distribute door hanger advertising, you need to choose a target market. Consider the product or services you are marketing. If your door knob hangers are advertising pet care, go to an animal-friendly building. If your door hanger advertising has to do with tutoring, go to a popular school district. A high end product such as clothing should be advertised to people who would normally buy those items so put those door hanger ads in an affluent neighborhood. If you keep customer lists, you might look to see where most of your customers come from and you can easily market in those areas.
Your printing company will help you to choose the right message for the ads. Door hanger printing is an investment that always ends up being worthwhile. If you choose to utilize door hanger advertising, be original. Nobody wants to look at the same old door hanger printing style. When your customer comes home from a long day of work, they will find your ad on their door hanger. This tactic brings a new level of intimacy to local marketing. And, because of the high local return on investment, door knob hangers can end up saving you money at the printing company!